HR Career Development Campaign
Goal: To aid HR in the attraction of newly graduated, business focused talent.
Content: 2x Videos
1x Infographic / Basic Animation
Duration: One month
6x short videos (2m) featuring younger employees who have joined the business and progressed within their roles. Participants will provide information on their initial role, current role, opportunities for development they have had and what comes next in their career.
6x Similar structured interview articles to be created with employees from ports besides POL to showcase the wide reach of POL
1x Infographic showing the range of roles within the company
Content to be PR focused opposed to Marketing focused and avoid being a ‘sales pitch’
Participants to be Business focused opposed to Operations focused e.g. Marketing, graphic design, HR, IT, Legal, Sales.
Showcase PPG is a large, multifaceted organisation that is ‘More than a Port’ and is an attractive destination form early career employees.
Light-hearted, corporate PR
Videos – All
Articles – LinkedIn / Twitter
Graphic – LinkedIn / Twitter
Social, Web, Career Fairs, ETF, Intranet, External higher education