Kellogg's - More than just growth, sustainability


The Challenge

In 2010, Kellogg's, a global breakfast brand that began life with a single corn flake, shared their vision of sustainability with one of the UK’s largest names in container shipping, Peel Ports. Kellogg's needed a partner to help them dramatically reduce their carbon footprint, slash their road usage, and maximise their commitment to cost-effectiveness and energy efficiency. They saw that in Peel Ports.

The Solution

Peel Ports introduced Kellogg's to our pioneering Green Highway Network along the Manchester Ship Canal. It’s the most environmentally-friendly logistics solution on offer anywhere in the UK. However, the benefits of our collaboration have gone much further than simply transportation. Not only can we get Kellogg’s finished products to market without them touching any roads in the UK, we can offer them one, single, partnership for import, export and warehousing. Reducing the need for their overspill facilities, eradicating inefficient journeys, and improving carbon footprint.

With Peel Ports, Kellogg's has found more than just the perfect cargo transporter. They’ve found the ideal partner.

  • A super-efficient approach to breakfast cereal transportation
  • Approximately 2,500 TEU of product to be transported along the Manchester Ship Canal in 2013
  • 7,000 pallets at Port of Liverpool’s portcentric warehouse
  • Over 40,000 miles of UK road transport expected to be saved in 2013
  • 61,000 kg CO2 removed from the supply chain annually

“Thanks to solutions like the Manchester Ship Canal shuttle service we are able to see our sustainability goals come to life. To be able to transport cereals by water helps us reduce our supply chain road miles so we are still able to get our products on to breakfast tables whilst also significantly reducing our carbon footprint. We are going to continue to work closely with Peel Ports to help make us even more sustainable in the future."

Julie Faulkner
Supply Chain Director UK & Ireland, Kellogg's

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