Thriving Welsh Food and Drink Market on Liverpool’s doorstep

There has never been a better time for the Welsh food and drink sector. A thriving and diverse market with plans to reach a value of £7bn by 2020, sustainable and profitable growth drives the country’s ambitious strategy.

Home to 165 Great Taste Awards Winners and 14 Protected Food Names (and growing) – when it comes to food and drink, Wales is proud of its provenance, authenticity and outstanding commitment to producing quality fare.  

In today’s evolving landscape, tradition intersects innovation. Substantial investment in R&D is resulting in unique products, diverse flavours and exciting developments. As new capabilities and techniques are honed, Wales’ food and drink producers are developing an appetite for export.

And when it comes to export markets, the USA is hungry for genuine produce that tells a tale of rich history and heritage, connecting Welsh producers to over 300 million consumers.

Direct route to market from the Port of Liverpool

The Port of Liverpool acts as gateway to the world for a vast range of export goods from the United Kingdom. The Port’s container terminals offer direct routes to international markets, supporting its customers through its related supply chain services such as multi-user warehousing and connectivity through its rail, canal and road offer.

Peel Ports are proud to partner with the Welsh Government to host a panel event in March for those operating in the food and drink sector to discover more about exporting, including advice on logistics, finance and other areas in involved in reaching an international market, with insight provided by experts from Peel Ports.

Wrexham Lager ambition to target the USA and beyond

Wrexham Lager is brewing an ambitious export strategy. Rooted in North Wales but with eyes on the global beer market, the team behind Britain’s oldest lager brew recently joined a delegation of 15 Welsh food and drink businesses on a familiarisation trip to America.

Here, the delegates conducted research into a market that is enjoying substantial, sustained growth, forging relationships with key importers and distributors.

For Wrexham Lager, exporting is written into its 136-year history. Grand tales of steamships carrying the draught and bottled lager to far-flung destinations including Peru, North Africa and Australia speak of an ambitious brand that has always punched above its weight.

But one country remains untapped – the USA. While America’s mainstream beer market has lost its fizz, it’s a dynamic time for the smaller, craft breweries enjoying a rapid rise to prominence.

Joining the Welsh Government trade visit was an opportunity for Wrexham Lager to meet with five of the key tri-state area beer distributors in New Jersey, and the team were met with positive feedback about the quality of the lager. It seems that for this small Welsh brewery, the USA is open for business.

As discussions continue, the team at Wrexham Lager will require a trusted supply chain partner that can offer an efficient, reliable and safe logistical solution.


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