Location, location, location – that was always the mantra businesses would adopt in a move to be well-placed geographically to look after the needs of their customer base. Much as that remains true to a large extent, the situation is more complex these days.
For many years, if a business was located near its customer base it was significantly protected from competitors. However, recent advancements in communication and technology have seen new markets open up where, historically, it was impossible for businesses to reach.
Today, online demand is insatiable. Web retailers are offering instant access to the latest deals, new fashions and accessories. While many see this as being digitally-led, it’s only made possible through a revolution in logistics. After all, how can Amazon Prime trial a one-hour delivery service one day and then offer same day delivery of fashion items without the expertise of the logistics industry?
It is the supply chain that is finding solutions for delivery within the hour or next day. It is the force bringing the consumer and their goods together, whether it is through a conventional retail store, home delivery or click and collect solutions.
The Port of Liverpool has tapped into this sector and carved a sizeable niche for itself through its central location and multiuser warehousing offer.
At Peel Ports it is my job to develop port-centric warehousing solutions for some of the largest FMCG and Industrial clients. This has seen me solve the challenges of online retail and of B2B clients.
Port-centric solutions are key to attracting customers because they offer fundamental advantages over inland facilities, such as carbon and cost savings. However the real benefits come from tailored supply chains that arise from a deep understanding of our customers. For example I’ve worked on solutions for online retailers where products are part-assembled in a port-centric warehouse in the UK before being shipped directly to the consumer, with the materials arriving from different corners of the globe resulting in significant cost savings for the retailer. These solutions have helped our customers become more efficient and competitive.
Logistics is visible to the general public in many ways but what is invisible is that logistics is the force creating those innovative solutions that enable the 21st century retailer to offer new packages and promises. Expectations are high but the supply chain is delivering and needs to keep delivering.
That’s the message I’ll be sharing at this year’s Multimodal showing how we, at Peel Ports, are part of the logistics revolution that’s unlocking value for our customers.
Blog by Multiuser Contacts Executive, Abbie McGuffie.
To contact Abbie click here.
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